Which one of the following best describes the key objective of India's 'Open Network for Digital Commerce' (ONDC) initiative?
Detailed Explanation:
Option A — Wrong. ONDC is not government-controlled transactions — it promotes an open, decentralized marketplace.
Option B — Wrong. ONDC doesn't replace companies like Amazon/Flipkart. Instead, private apps join the ONDC network and operate within it.
Option C — Correct. ONDC's main goal: break the monopoly of a few big e-commerce giants by making the market open and interoperable — so small businesses, local shops, and MSMEs can directly reach customers without depending on one big platform.
Option D — Wrong. ONDC is called "UPI of e-commerce" because it follows the same open philosophy, but it does NOT force UPI as the only payment method.
Memory Trick: Just like UPI broke the monopoly of single payment apps and made all UPI apps talk to each other, ONDC does the same for shopping apps — breaking big platform dominance.
Question 2 of 13 Digital Banking and Payment Systems
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